It's a question that momentarily took me aback: "Why do you do so much?"
From where I stand, deeply rooted in my mission, the query seems almost out of place. Perhaps it's because those asking haven't experienced the burning passion to initiate global change or the daunting yet exhilarating challenge of creating a global brand from nothing. Their curiosity, while simple, underscores a profound disconnect from the visceral drive that fuels me every day.
Hello, I'm Triin-Liis, and today, I want to peel back the layers of my drive, to share the 'why' behind the sleepless nights and relentless pursuit of a vision so vast, it petrifies yet propels me forward.
At the heart of my ceaseless energy is a core mission: to elevate environmental awareness and ensure consumer health and safety. This mission, however, unfolds beyond mere advocacy; it's about demonstrating the simplicity and feasibility of adopting changes that can significantly benefit our health and planet. Moreover, I aim to redefine our relationship with everyday objects, like candles and lighting, transforming them into emblems of innovation and vehicles for change.
Yet, my vision extends beyond individual products or habits. I am on a crusade to spark creativity, minimize waste, and introduce sustainable, affordable solutions into industries like weddings, events, and hospitality. This journey is about effecting tangible, impactful changes—one candle, one idea at a time.
But what is a vision without a community to bring it to life? The heartbeat of this mission is our incredible team and the ever-growing community around us. Together, we are more than just a business; we are a family. We learn, grow, and evolve as one, driven by a shared passion and commitment to our collective dream. Our customers aren't just consumers; they're our partners, our friends, embarking on this transformative journey with us.
So, why do I do so much?
The answer is clear and compelling: the work is nowhere near complete, and in many ways, we are just at the beginning. A world craving change lies before us, and I am bursting with excitement for what lies ahead. Photographer: Red Eclectic
Florist: Euka Floral Design
Thank you for standing with me in this mission. Our collective strength, passion, and vision make us unstoppable. Let us continue to push boundaries, dream big, and never, ever settle for the existing state of affairs. Together, there's no limit to what we can achieve.